What will the average casino player be like in 2024? For what purpose does he play? How much does he earn? How does he work and where does he live? How often does he lose?
There aren’t many questions that are critical to creatives and advertising, but so few answers. We’d be happy to help you assemble an abstract portrait of a casino player.
Is it always a man?
Many people think that casinos are exclusively played by men. It’s even wrong when the portrait says “. male between the ages of 18 and 35…”.
In fact, the proportion of men is higher than that of women. It’s about 70 to 30. For example, 78% of men in Canada play and 31% of women in Kenya. Agree that thirty-one percent is an important argument for targeting an advertising campaign to the female gender.
In addition, men invest more money than women. Also, gambling addiction is more common in women than in men.
Is the age of 18-35?
Yes, when it comes to poor countries. For example, approximately 60 million people in Africa between the ages of 18 and 40 play casino games or bet on sports.
Motivation: To determine player motivation, you need to know which GEO you are working with.
Because of this, you need to determine approaches. Look at the wages in the GEO where you intend to cast. If the income is good, focus on feelings of winning, relaxation, and unwinding. If the income is low, on wealth, riches and a life of luxury.
Gamblers make arguments to justify their love for casinos
We have collected a few ideas that players say about themselves when they discover a casino site. It’s important to remember that these talking points apply to ludomaniacs or those who view gambling as a way to make money:
- I’ll never make that much money at work, and I might get lucky at the casino!
- I’ll rip a big score today, buy an apartment, put the money away, and finally stop gambling.
- This is my opportunity to succeed and give up my boring job.
- I’m never going to work and I’m going to make a billion dollars.
- I intend to pay off all my debts.
- Easy money is better than getting up for work at 8am.
- I make money at the casino because I win.
These talking points can also be applied if you work with other countries where your motivation is finance.